![]() Please name one trend that you find interesting now that you believe will be a strong force in 2020? Today, customers are looking for niche brands to wear and being different than others. Apple, Pepsi Cola, Burger King and others. Customers who are looking for something special. We had a similar time in the 80s, when non sportswear brands started their own sneakers. At the same time it is an ideal time for “underdog” brands to cater the market. Right now we are reaching a peak for sneaker sales/consumption. Veja has done a great job in the past years and was strong for 2019.īesides the big players, which other brands do you see gaining momentum in 2020 and why? Any favorites in the segment?Ī white leather sneaker is not a trend in my eyes. It was trendy to have high fashion sneakers and then they disappeared totally.Ī trend that has been around for some time is the white leather sneaker trend. But around end of the 90s we had a similar scenario. But I guess this will hold still for some years. I hope that the fashion industry does not focus on streetwear anymore. Hikmet, do you have any hopes for 2020? Let us know! Here’s the one and only Hikmet with his outlook for 2020. He’s been an avid collector from day 1, he ran his own store, helped transition this business to Snipes and now runs his own brand – and that includes design and production. But it’s not the sheer experience that qualifies him here, it’s his 360 view on the industry. With more than two decades in the sneaker business, Hikmet has seen lots of trends come and go. ![]()
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